The Verge Brought to Life
Vox Media
The Goal
Bring the iconic Verge brand to consumer products with reputable partners and build further loyalty among the audience.
High Quality Apparel
Worked with Fourthwall to create an entirely new Verge store experience with higher quality products, a streamlined collection, and developed improved marketing strategies to drive sales.
Skins and Cases
Partnered with dbrand, the premiere manufacturer of device skins, to create two limited-edition designs. Partnering with dbrand was intentional, so that we could serve the entire Verge audience regardless of what devices they owned.
Watch Bands
We approached Nomad goods to launch limited-edition accessories in The Verge's signature colors. The Verge team applied the iconic "blurple" to Nomad's incredibly popular sport band. This particular product was featured by a wide variety of creators.
Paywall launched in 2024
The Goal
Successfully launch The Verge's membership program with a unique physical good and ensure best possible reception among those marketed to.
