Goodful Transition to Amazon
BuzzFeed
The Goal
Transition the Goodful wellness brand's home products from a traditionally brick-and-mortar retailer in Macy's to Amazon in an effort to reach a larger, younger audience.
Marketing
All-new marketing campaign to reposition products that were changing from Macy's to Amazon, framing them in a new aesthetic and targeted to a new audience. Resulted in multiple best-selling items on Amazon Prime Day two years in a row.
Kitchen & Electrics
Transition required coordination with partners like Epoca and Cuisinart to bring kitchen tools, cookware, and electrics all branded for Goodful to Amazon in a smooth and seamless way.
