Tasty's Colorful Kitchenware
BuzzFeed
The Goal
Drive significant growth for Tasty Kitchenware at Walmart with new SKUs that appealed to the Tasty audience in a new way and design marketing to attract new customers.
All-in on Color
Early versions of Tasty kitchenware focused on traditional colors (excluding the signature blue). I proposed that we build new sets around colors that were popular on social media and unusual in the space. It worked.
Make it Pink
We had seen a strong response to the colorful kitchenware and pink was particularly well-received. To capitalize on this we developed an entirely pink set which customers loved.
Extending Color
When the time came to build new kitchen electrics for Tasty with Cuisinart, it was clear that should use the knowledge we had from our colorful kitchenware. We created a series of beautiful kitchen electrics in a variety of delightful colors.
Marketing Efforts
Our marketing efforts were incredibly strong for these products with gorgeous videos that highlighted the unique color choices we had made. On social we developed splashy stories and posts that really hit home how unique these products were.
